Know what your live selling
is actually making.

Sire reads your TikTok Shop orders and your real shipping labels, and tells you the truth: what each show earned, which buyers came back, and where your margin is quietly leaking. Built for sellers who go live and ship every day.

Connect your TikTok Shop · numbers appear immediately · no spreadsheet work
Live now
$4,182
Orders today
317
Buyers in room
9 🐋
Ship margin
$1.43
Under cost
23.7%
While you are live

The room, read in real time

Your phone shows viewers. Ship-Up shows money — and who in the chat has already spent with you.

Live comments & viewers

Reads your TikTok LIVE room: every comment, the viewer count, likes, and the mood of the chat — questions, hype, complaints — as it happens.

updates every 2.5 seconds

Whale-in-room alerts

Every commenter is matched against your own buyer history. When someone who has spent $400 with you walks in, their name lights up gold with what they have spent — so you can thank them by name, on air.

matched on your orders, not guesses

Money as it lands

GMV, orders, units, buyers and AOV for the running show, with per-minute momentum and every auction win as it comes in — repeat buyers flagged ×2, ×3, ×7.

counted by order time, never sync time
Your numbers

One dashboard, grouped the way you think

Money, Shipping, Buyers, Shows and Finance. Every section opens with the headline, then the detail behind it — and each one is joined to your real labels, so the margin is the margin.

💵 Money

GMV against the previous period, AOV, spend per buyer, repeat rate, and shipping profit per order — plus a full ledger of where every dollar ended up.

📦 Shipping

What you charge versus what labels really cost, package weight bands, how many orders ride each label, and what is still waiting to ship. This is where most sellers find money they did not know they were losing.

one seller: 23.7% of orders shipped under cost

👥 Buyers

New against returning, lifetime value, items per customer, a US map of every state you ship into, and the repeat buyers who have gone quiet.

📡 Shows

Show-by-show results, GMV per hour live, what your best night led with, and a weekday-by-hour heatmap of when your buyers actually spend — in your timezone.

🧾 Finance

What buyers paid on TikTok and what reaches you after platform fees, your invoices and credit, what labels cost, and the carrier corrections that make a bill land higher than the quote.

⚙️ Built on the real numbers

Shipping profit joins every order to the actual label by tracking number and never double-counts a bundled one. Orders are bucketed by when the buyer ordered, not when we synced them.

AI agent

It reads everything, then tells you what to do

Four agents, each bought on its own: the dashboard agent that reads all fifteen sections, a shipping analyst, a win-back writer that drafts a real message per buyer, and a show coach. Here is a genuine run from the dashboard agent:

The short version

“You're growing fast — GMV up 65.6% and orders up 118% in 30 days — but shipping fees are basically a second business making $41,290 in profit while quietly leaking money on the low end: free shipping alone cost you $10,796 and almost a quarter of orders are priced under label cost.” 📦

1Cut or cap free shipping — those 1,968 orders lost $10,796.13 this month.
2Push cart bundling — bundled labels profit $4.47 each versus $0.12 for singles.
3Win back your 12 quiet whales worth $5,909.60 before they churn for good.
Tools

Every insight comes with the thing that acts on it

Not another chart. Each tool states the money at stake and hands you the artifact — a message to send, a fee to set, a slot to book, a list to read on air.

Win-back campaign FREE

Finds repeat buyers who went quiet and drafts each one a message using their name, the item they actually bought, and your next best slot. Copy, export, mark contacted.

Shipping fee tuner

Tells apart a fee that is too low everywhere from one that only leaks on heavy orders — and gives you the exact number that covers 9 in 10 of your labels.

Best hours to go live

The three hours of the week your buyers actually spend, with the next date for each and a calendar file that repeats weekly.

VIP greet list

Your biggest regulars with a one-line shout-out for each, so nobody walks in unrecognised.

Show scorecard

Which shows earned, measured per hour live, and what your best one led with.

Unshipped money

Orders you have sold but not shipped, and the profit sitting in them.

Pricing

The product is free. You only pay for AI.

Every number, chart and tool that reads your own data costs nothing — the live room, the whole dashboard, the win-back list, the fee tuner, all of it. What you buy is an AI agent, and you buy them one at a time. Each is a real model run over your numbers, with a 14-day trial and no lock-in.

Always free
$0
with a connected shop
  • Live dashboard & chat reader
  • Whale-in-room alerts
  • Money · Shipping · Buyers · Shows · Finance
  • US buyer map & heatmaps
  • Win-back list · fee tuner · best hours
  • VIP greets · show scorecard · backlog
AI marketplace
$15–19/mo per agent
14 days free · cancel any time
  • Dashboard agent — $19 · reads all fifteen sections
  • Shipping analyst — $15 · finds the margin you are losing
  • Win-back writer — $15 · a real message per buyer
  • Show coach — $15 · the plan for your next show
Codes
50% off
launch pricing
  • Coupon codes at checkout
  • Add one agent, not a bundle
  • Billing page with full history
  • No card needed to use the free product
Questions

The short answers

What do I need to connect?

Your TikTok Shop, which you have already connected if you ship with us. Add the @handle you go live under in Settings and the live room reader starts working too — TikTok's shop connection does not include it, so it is the one thing worth typing once.

Where do the shipping numbers come from?

Your real labels. Every order is joined to its label by tracking number, and a label shared by several orders is counted once. Orders still waiting on a label are priced with the same formula you are billed by — not an average.

Is my data shared with other sellers?

No. You can see that a buyer also shops other live sellers, because that affects whether they come back — but never who, where, or how much. Other merchants' numbers never leave their own account, and yours never leave yours.

What does the AI actually read?

Only your own data — your orders, your labels, your invoices. It writes a summary, three actions, and a note per section. Nothing is sent anywhere else, and every figure it quotes is one already computed on your dashboard.

Does it work if I only go live sometimes?

Yes. The live room reader is for show days; everything else — money, shipping margin, buyers, finance — works from your orders whether you are on air or not.

See what your last thirty days really made

It takes one sign-in. The numbers are already there.

Open the app →